The Board of Directors of Highcon approved the nomination of Alon Bar-Shany, former General Manager of HP Indigo, to the role of Chairman of the Board. During his tenure at HP Indigo as the General Manager, Bar-Shany was recognized for having grown the Company by over $1 billion in revenues. Prior to that he ran the HP Indigo business in EMEA, led the worldwide Indigo channel business and was CFO of Indigo at the time of its acquisition by HP. Alon was also a member of the global DSCOOP board working with customers to create a community focused on sharing and growth.

Alon is assuming the chairman role from Amichai Steimberg, who has held this position since mid 2020 during the Company’s successful IPO process, and who will be stepping down as planned.

Alon will be joining Highcon's seasoned Board of Directors comprising Benny Landa, Founder of Indigo and Chairman of the Landa Group, Fiona Darmon, General Partner at Jerusalem Venture Partners (JVP), Adina Shorr, previously CEO of Object, Scodix and CellGuide, and Giora Bitan, formerly CFO at ECI, Scitex and a senior partner in several venture capital funds.

Furthermore, the company also announced today a key industry hire welcoming Simon Lewis as the company's new VP Marketing. Simon is well-known in the print industry. He started out 27 years ago at Scitex and has spent most of his career driving analog-to-digital transformations. For the past 14 years he has been at HP Indigo where, amongst other roles, he headed up their Strategic Marketing and served on the executive management board. Most recently he was Regional Business Manager in Central & Eastern Europe, Middle East and Africa.

Alon Bar-Shany said: “I am looking forward to joining the Highcon Board and taking part in the ongoing digital transformation of the printing and packaging industry. Highcon has been a pioneer in the digitalization of the post-print part of the process which, after the growing adoption of digital printing, is where many bottlenecks now occur. I have known Shlomo for 25 years and in fact, he recruited me to Indigo. I have been following the company and its customers for quite a while and will be supporting Shlomo and the Management team to ensure the success of Highcon customers, which will be a key driver for the Company’s growth”.

Shlomo Nimrodi, Highcon CEO, added: “We would like first, to express our appreciation to Amichai Steimberg for his support during the past few months as we prepared and concluded the company's successful IPO on the Tel Aviv Stock Exchange. I am proud and happy to have Alon joining us in our digital transformation journey of the packaging industry. Alon’s industry expertise and reach, coupled with his experience in growing a capital equipment company, will be instrumental in executing our go-to-market strategy and scale-up. I am also delighted to welcome Simon to the Highcon team leading our marketing strategy and execution.

As we start the year ahead, with this new team of expert players, Highcon is now well poised for growth and the ability to drive the digital change that is essential to optimize supply chains and reduce the inefficiencies that face the conventional folding carton and corrugated packaging industry.”