Buyse, an international industry leader with extensive graphic arts industry experience, is responsible for the overall global vision, business development, messaging and management of these two software product lines.

Buyse was most recently president and CEO of Prism Group, a leading MIS provider that was acquired by EFI in August. His prior experience includes several senior sales positions, serving as vice president of sales for the Americas at Creo Inc., vice president of sales at Heidelberg Web Press, and vice president of worldwide sales at Printcafe (which was purchased by EFI in 2003). Buyse has an extensive international background, having worked on the American continent, as well as in Europe and Asia. He is active in the graphic arts industry as a member of PIA and the Web Offset Society.

“EFI is excited to keep Filip in the family, and we welcome him as our new general manager of Digital StoreFront and PrintSmith,” said Marc Olin, senior vice president and general manager of APPS, EFI. “His recent experience leading the worldwide expansion of Prism, together with his many years of expertise in the print industry, makes him the right person to take these two leading products to the next level.”

“I am thrilled at the opportunity to work with the EFI Digital StoreFront and PrintSmith global product teams,” said Buyse. “I continue to be impressed with EFI’s commitment to providing the leading solutions in these market segments and I look forward to accelerating the growth of Digital StoreFront and PrintSmith worldwide.”