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EskoArtwork Joins PrintCity Alliance Value Added Packaging Project for 2012

EskoArtwork of Gent, Belgium, is joining the PrintCity Alliance Value Added Packaging (VAPack) knowledge sharing project. The VAPack initiative highlights the opportunities and benefits of ‘value added’ packaging techniques & materials. Focused on creative packaging professionals, it broadens understanding about such differentiation methods.

EskoArtwork is the worldwide market leader with software for artwork creation, pre-production, automation, quality assurance and collaboration targeted at brand owners, retailers, designers and packaging manufacturers. EskoArtwork will contribute its Studio product family know-how, to show how the Value Added Packaging techniques and materials from the VAPack project can be modelled and assessed in 3D before prototyping or manufacture. Such technology can significantly reduce ‘time to market’ for new product launches. The EskoArtwork Studio capability includes Studio Designer, Studio Toolkit for Boxes, Studio Visualizer and Esko Store Visualizer. For more information see www.esko.com/en/Products/overview/studio/overview

 

For 18 months PrintCity members and partners manroland, UPM, Sun Chemical, M-real, Eltosch, Kurz, Merck, Weilburger Graphics and Bobst, plus a series of other technology partners, have shared knowledge on value added packaging techniques, and prepared a portfolio of ‘sample boxes’ to show what is possible. EskoArtwork is the 18th member of this project, which will be a major showcase for such techniques at drupa in May 2012 and beyond.

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