This move coincides with the creation of a new Fujifilm organisation in Japan called the Fujifilm Global Graphic Systems Company Ltd. (FFGS) which will begin trading from October 1st 2012. In addition to his appointment as the head of the Graphic Systems business in Europe, Mr. Morimoto has also been assigned as a board member of the new FFGS company in Japan.

FFGS has been formed by the integration of three organisations: Fujifilm Graphic Systems Co. Ltd., a sales, marketing and technical services subsidiary for the Japanese market, Fujifilm Simple Products Co. Ltd., a development and sales subsidiary of domestic print production workflow software, and Fujifilm Corporation’s Graphic Systems Business Division, responsible for the global development of products for the Graphics market. The integration of these three separate businesses will strengthen Fujifilm’s ability to market Graphic Systems products worldwide. The new company will be responsible for the sales, marketing and technical support of Fujifilm Graphic System’s products worldwide.

Mr Yasufumi Morimoto first joined Fujifilm in 1984 and spent 18 years working in new product development, evaluation and quality assurance, spending some of this time at the Ashigara plate manufacturing facility. From 2002 to 2012 he was responsible for technical support and new product planning for graphics products at Fujifilm Corporation’s Graphic Systems Division in Tokyo.

Earlier this year he moved to Düsseldorf to take up his new role of Senior Vice President, Fujifilm Europe GmbH, succeeding Mr Ryuta Masui, in preparation for his place on the board of the newly formed FFGS company and head of the European Graphic Division.

“I am excited to be part of the new FFGS company right from the outset,” comments Mr Morimoto. “I am very much looking forward to my new role within Europe and all of the opportunities this brings.”