“Someone who is responsible for marketing and publishing will not have a great interest in the technology with which a print product is realized. It is only important to him or her which advantages can be achieved. It is exactly this information that we, together with our partners, offer in the drupa cube – on every day of the trade fair,” stated Manuel Mataré, Project Director of drupa 2012.

Each trade fair day will have its own motto, starting with “Print – Web – Mobile” to “Day of Corporate Communication” and “Day of Newspapers”. Whether magazines, books, out-of-home (home office) applications, dialogue marketing, packaging, electronic printing or media production – on every drupa day, experts will introduce and discuss the latest applications and trends from print communication in a half-day symposium.

drupa has developed the program in collaboration with its national and international partners from the printing and media industry. Amongst others, the Akademie des Deutschen Buchhandels (Academy of the German Book Trade), the Typografische Gesellschaft München TDG, the Type Directors Club of New York TDC, the Deutsche Fachpresse (German Trade Press Association), the Forum Corporate Publishing FCP, the Deutsche Dialogmarketing Verband ddv (German Dialog Marketing Association), the Fachverband Medienproduktioner f:mp, the Organic Electronic Association (oe-a) as well as the European Specialist Printing Manufacturers Association ESMA will be active in the drupa cube.

Both drupa 2012 weekends will offer special highlights with the “Creative Weekend” and two days on the topic of “Future of Print”. On May 5 and 6, the “Creative Weekend” will deal with modern typography in a cross-media context. On the second weekend of drupa (May 12 and 13), the speakers will discuss the future of print production. The program will not only address marketing decision makers and advertisers but also traditional drupa visitors. With the Organic Electronic Association (oe-a) as the partner, there will be a symposium on the topic of printed electronics on May 12. The program on Sunday (May 13) will be organized by the ESMA with lectures on 3D and functional printing.

The bilingual program (simultaneous translations in German and English) is geared towards international specialists. The drupa cube 2012 will be located next to the drupa innovation park at the fairgrounds – technology and application can therefore easily be interlinked. The symposia of the drupa cube 2012 will take place on every trade fair day from 10:15 am to 1:30 pm. The cost for a one-day event ticket is Euro 199 and includes the admission to drupa 2012 and a lunch on the respective day. For more information: www.drupacube.de (select “English” from the pull down menu)