Home / English / News / hubergroup strengthens its profile with a new brand image

hubergroup strengthens its profile with a new brand image

hubergroup is a traditional family business. With over 255 years of company history, it is rich in experience and know-how. In order to position itself even better for the future, the printing ink manufacturer has taken a number of measures such as a relaunch of its website and further development of the logo. These are now visible and tangible for the customer.

New website with a personal touch

hubergroup has a new online presence. The site is based on a revised corporate design, which is significantly streamlined in its look and thus gives the website a fresher and more modern look. The dominant colour is reflex blue. As hubergroup is the last big manufacturer of the pigment alkaline blue, the printing ink specialist has given it more weight in the course of the redesigns. Customers will benefit from the new website, as the newly designed product finder will help them find solutions even more quickly and clearly.

One of the facts that customers appreciate about hubergroup is the intensive, personal contact they have with the company. As a result, the website now features individual contact persons for each country, so that customers worldwide can contact the appropriate competent local advisors directly with their specific requirements. With the new website, the printing ink manufacturer presents itself in a much more approachable way. The visual language has become more personal and emotional, with hubergroup relying exclusively on its own employee portraits in the design, thus emphasizing authenticity.To reflect the global nature of a world market leader, the content is available in a large number of national languages of the hubergroup locations and has been optimised for mobile use in line with today's standards.

Global orientation - also in the logo

The corporate logo is the central element of a brand. It is unique, unmistakable and represents the heart of a company. As hubergroup, with over 30 locations worldwide, continues to grow in an integrated manner across its global footprint, this is also reflected in the new logo. hubergroup is a company that offers its customers around the world consistently high product quality and service standards. The group functions as a unit, which is now also visually represented in the new logo.

  • Obecnie 0 z 5.
  • 1
  • 2
  • 3
  • 4
  • 5
Ocena: 0/5 (0 ocen/y)

Dziękujemy za ocenę!

Twoja ocena już została uwzględniona. możesz oceniać tylko raz!

Twoja ocena została zmieniona, dziękujemy za ocenę!

Nie masz uprawnień do pisania komentarzy. Zaloguj się.

News

Heidelberger Druckmaschinen AG informed about its decision to withdraw from next year's Drupa fair. The main reason is the Covid-19 pandemic and its consequences - restrictions on movement and accumulation, hygiene restrictions and the impossibility to predict how the epidemic will look like next year. At the same time, the concern informs that it intends to focus on the organization of Innovation Weeks in the show centre in Wiesloch-Walldorf, which is related to the ever shorter time of introducing novelties to the market. The first series of presentations, which will also be available online, will take place in October this year.

With the Rapida 106 X, Koenig & Bauer is unveiling a new high-performance sheetfed offset press for the medium format 740 × 1060mm. It meets every conceivable demand that today’s market makes of a press in terms of automation, digitisation and workflow solutions, thereby making it the latest in a line of trendsetting developments defining the future of industrial offset.

Surface treatment has come a long way in the 70 years since Verner Eisby, the founder of Vetaphone, invented and developed the technique that is now known worldwide as Corona. As market demand has led to the evolution of new inks, lacquers, and substrates, so surface treatment has been refined and become more highly tuned to today’s complex market requirements in which the demand for film and foil based printed packaging continues to rise.